The Dealership Marketing Ecosystem
Dealerships spend a considerable amount of resources trying to bring potential buyers into their showrooms. They use various channels such as television advertisements, billboard campaigns, internet search marketing, and third-party inventory listing websites. Keyosk acts as another channel for these dealerships. When you use our platform to find a car and schedule a visit, we are facilitating a connection that the dealership values. Instead of spending money on broad advertising hoping you will walk in, the dealership compensates us for sending a specific person to look at a specific car at a scheduled time. This arrangement is a standard practice in the automotive industry for appointment scheduling and inventory marketing platforms. It allows dealerships to allocate their marketing budget efficiently while providing you with a free tool to locate the vehicle you want.
Why This Benefits the Buyer
Because the dealership compensates Keyosk directly, we do not need to charge you anything to use our platform. You can search our listings, request availability checks, and book appointments without ever reaching for your wallet. This model removes the financial barrier often associated with car searching services. It means you can use our system to schedule multiple appointments at different dealerships if you are comparing vehicles, all without incurring any costs from us. Furthermore, because our compensation is handled strictly between us and the dealership, it does not add an unexpected line item to your buyer's order. You negotiate the price of the vehicle with the dealership just as you would if you had walked in off the street without an appointment. The dealership absorbs the cost of our service as part of their standard operational expenses.
The Separation of Services
It is important to understand the boundary between what Keyosk does and what the dealership does. We provide the technology and communication to confirm vehicle availability and set the appointment. Once you arrive at the dealership, they take over completely. You will deal with their sales representatives, their sales managers, and their finance department. Any payment you make for the vehicle goes into the dealership's bank account. They handle the title work, the registration, and the collection of state taxes. Keyosk does not handle any of your money, nor do we process any part of the vehicle transaction. Our job is finished once you arrive at the showroom for your confirmed appointment. The dealership then processes our compensation separately, according to the agreements we have in place with them.